Aura Alliance Transformation | 2-years On

At our 2017 annual partner conference in Miami, we announced that Aura Alliance is shifting to an open, multi-vendor global alliance. Two years has passed. So, other than a glossy new logo, what has changed exactly? In truth, a lot.

Read on to discover the changes we’ve made to transform our services for customers and partners across the world.

Moving to multi-vendor

Traditionally, we have worked with Avaya’s products and solutions, which has given us an incredible foundation to build upon. However, as the world moves to a more complex environment, we are moving with it. Today, no single corporation has all its communications with a single provider.

We now enable organisations to have the best-of-breed technology for each application, whether it is Avaya, Cisco, Microsoft, Genesys (or a blend of multiple technologies). In short, we create a technological solution that works for them, the way they need it to.

In 2018, we took a big step forward in this respect, by acquiring the Unified Comms Alliance (UCA), who are experts in Microsoft.

Widened scope

Our core offering is now focused on three different areas: Global Managed Services, Digital Transformation and Customer Experience. However, we also think beyond the core. If the needs of our clients are outside our scope, we’ll widen it. To achieve this, we’re working with a vast array of technology partners to make up a comprehensive solutions hub for our customers. This will enable them to work in new areas and expand beyond previous limitations. The sky is truly the limit now.

CSO on board

Towards the end of 2018, Jonathan Harris joined Aura Alliance as our Chief Technology Officer. This position has evolved into a Chief Strategy Officer (CSO). His avant-garde vision and customer focus has provided us with a clear direction on ever-changing technology and trends. This allows us to better understand and drive adoption both internally and to our customers and partners.

Jon is a tech geek with a genuine passion for technology. He keeps abreast of trends, what our competitors are doing and what’s new in the industry, so we stay current. And it’s his job to do so.

Jon has already developed the Solutions Hub to offer value-add services on top of our core services and add another string to our bow.

Leading by example

We don’t just talk the talk. We lead by example. We use the latest technologies internally within Aura Alliance. Our team is continually looking for better ways to innovate and communicate. Our goal is to be a great example of what forward-thinking businesses should be doing. Keeping up with technology.

New era, new aura

With these changes comes a number of benefits for our partners and customers. Here are three key areas we are focusing on:

1.    Customer needs

First and foremost, we’re focusing on the challenges our customers face. What does this mean? Everything we do, from the technology solutions we champion to the partners we form an alliance with, is built around what’s best for our customers. And their customers.

2.    ROI and cost savings

How do you know if your strategy is working if you can’t report on it? And why pay for what you’re not using?

Our services are now more focussed on the ROI and cost savings for our customers – and InsightPlus is just one example of this. We have partnered with InfoPlus to provide data analytics to customers, improving their productivity and business experience. We can offer customers a site survey to see which systems they’re using and cut costs where possible or influence a new deployment.

3.    Business transformation

With mergers and new acquisitions, businesses are becoming increasingly complex in terms of the technology they use. A global law firm might use Microsoft for collaboration, for instance, and acquire another business – using Avaya and Genesys. Most providers wouldn’t be able to support all three different vendors globally and seamlessly.

As a multi-vendor specialist, Aura Alliance is now better equipped to meet the needs of the changing landscape. Our established multi-vendor approach allows us to easily manage an array of technologies. We can continually support multiple solutions or assist companies in their journey towards a single integrated approach.

Can we help you?

Our journey to becoming a multi-vendor alliance is well underway.

Want to find out more about how we can help your company? Speak to an expert at Aura Alliance about your requirements today.

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