Aura Alliance Partner Conference | Key Takeaways

2018 finished on a big high for Aura Alliance, thanks to our annual partner conference in Asia. Held in Kuala Lumpur, Malaysia from 29th-31st October, the event drew together like-minded technology managed service specialists from across the globe, to discuss the changing world of global communications and collaboration.

Read-on for the key takeaways from the conference and to learn how the Aura Alliance is evolving to provide a truly global capability across AVAYA, Cisco, Microsoft and Genesys technologies.

Identifying key trends

Delegates at the Aura Alliance Partner Conference identified a number of key trends in the global communications space:

  1. Plans to shift to consumption-based operational models are more advanced than ever.

More aspects of communications technology are becoming available as on-demand services, with the likes of compliance and security taken care of. They’re flexible, scalable and more effective for global businesses.

  1. Digital transformation is being simplified by consolidating technology partners.

Rather than having multiple suppliers, it’s much simpler, more productive and more cost-effective for businesses to work closely with partners, who can deliver consistently on a global basis across a number of key technology fronts.

  1. Application and platform integration is still a significant challenge that businesses are struggling to resolve.

Gone are the days of one-dimensional communication. Businesses use a multitude of software and tools to meet their global communication needs. The current challenge is integrating these different applications and platforms to create a more practical, effective and sustainable solution.

  1. A consistent end-user and customer experience requires a consistent global strategy

Deploying and managing communications applications on a country-by-country basis is a barrier to delivering and maintaining a consistent user experience worldwide. Global businesses now need to plan and execute on a global scale, with a consistency of service and experience across multiple countries.

How Aura Alliance can help

The Aura Alliance is constantly adapting to the changing global communications landscape in order to meet the needs of multi-national businesses. Our sole purpose is to simplify the design, deployment, support and transformation of communications and collaboration technologies for global corporations.

To address the changing communications landscape, we’re now investing to extend our global footprint, with new offices opening in 2019 in Auckland (New Zealand) and Chicago (USA). Our local teams will now be able to engage on the ground with our partners and end-customers.

We are also well advanced towards our goal of becoming a truly multi-vendor alliance. Aura Alliance is a worldwide network of industry-leading business partners acting as one to design, deploy, support and transform communications and collaboration technologies. We have recently evolved our capabilities to now include AVAYA, Cisco, Genesys and Microsoft.

Ahead of the game

As well as making key advances, Aura Alliance is already assisting clients with some of the key challenges of global communications. Our alliance consists of 60+ business partners across 120 countries worldwide, enabling us to deliver to a consistent global standard while providing local knowledge and local expertise.

We offer one single point of contact, service and contract globally meaning our clients don’t have to worry about the challenges that come from working with multiple partners, language barriers, taxes and custom charges. This unique service takes the complexity out of your global communications infrastructure and applications.

If you would like to talk more about our global service and how it can help your company, arrange a call with one of our communications experts today.

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