Marketing – Industry


Mitel-Avaya Merger | Why the Two Will Go Hand in Hand

Two of telecommunications’ biggest names are on the verge of a colossal merger, according to the Wall Street Journal. Reports at the end of April suggest that Mitel are in talks with Avaya, offering between $2.2 to 2.4 billion for the rival company. In doing so, they would bring together the resources, capabilities and global reach of two powerful brands.
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Welcome to the Exciting New Chapter of the Aura Alliance – New Branding

Aura Alliance has grown massively to adapt to the changing needs of multi-national businesses and lead the way in global unified communications. It’s time our branding reflected that. Welcome to the new, exciting chapter of the Aura Alliance…


Aura Alliance at 2017 Avaya Engage – Las Vegas

IAUG – The Aura Alliance in the spotlight at Avaya Engage Las Vegas! Avaya Engage 2017, which was held from 12-15th February in Las Vegas, was a great success! With 5,400 members in 40 countries, the International Avaya Users Group (IAUG) is the world’s largest Avaya user community, and Avaya Engage is THE place to be. The event gathers more
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Aura Alliance at IAUG AVAYA ENGAGE 2016

Aura Alliance connects with Avaya International Users at AVAYA ENGAGE 2016 With 5,400 members in 40 countries, the International Avaya Users Group ( IAUG) is the world’s largest Avaya user community and one of the largest networks for communications technology professionals. IAUG provides a voice for Avaya customers, wherever they are. Through Education, Advocacy and Networking, it provides a direct

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Aura Alliance Member Telecraft Wins

Pioneering member of the Aura Alliance, Telecraft E-Solutions PVT. Ltd. has won the award for Partner of the Year – India at the recent Avaya Partner Forum 2016, a two-day event celebrating the role of Avaya Connect channel partners, hosted at Atlantis the Palm, Dubai.   The event was attended by More than 2,000 Avaya channel partners from across the

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Avaya Channel Strategy Receives Warm Reception at Aura Alliance Global Conference

Avaya’s new Global Head of Channel gets a positive reaction from the Aura Alliance members at Aura Alliance Annual Partner Conference