Discovery Communications looks to the Aura Alliance to support expansion through Europe and emerging markets.
Discovery Communications is the world's most popular nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. With more than 100 worldwide networks, Discovery also offers a range of educational products and services, and a diverse portfolio of digital media services.
The very nature of the Discovery’s wide-ranging business activities demands a global presence and, combined with an active growth strategy, this can pose special challenges for the management of the all-important communications operations. Not least amongst these challenges is the control of cost and streamlining of administration.
Richard Reid, IT Director at Discovery Channel sums up how the Aura Alliance’s services assist in this task:
“For Discovery, the Aura Alliance has offered a single point of contact for billing, support, purchasing and product knowledge.”
“For procurement, this has helped us to reduce costs primarily in shipping, import duties and, importantly, time. For example, we have saved administrative time involved with managing several billing and support contracts across the UK and EMEA and this has allowed us to concentrate on our core business.”
Regarding the future, Richard echoes the growing number of businesses faced with developing infrastructure in new markets:
“The Aura Alliance is becoming increasingly attractive to Discovery, particularly their expansion into emerging markets.”
Contact:
Marketing Dept
Aura Alliance Ltd
+44 20 7075 1451
enquiries@auraalliance.com
