A new alliance of international Avaya Business Partners commits to providing global customers with consistent service levels and a single point of contact for multinational Avaya deployments, facilitated by the groundbreaking features of the Converged Management Platform.
London 05.10.10. After months of planning and preparation, the much awaited Aura Alliance kicked into action today with the inaugural meeting of its members held at the Institute of Directors, organised by hosts and founding partner G3 Telecommunications Plc.
Bringing together twenty five accredited members of the Avaya Connect Programme representing some 50 countries, the conference achieved agreement on the plans and activities to be undertaken by the Alliance to meet its core objectives. These focus on delivering
consistency across service levels, pricing and support for multinational businesses that are planning worldwide deployment of Avaya systems.
Bound by the contractual commitments of its members, the Aura Alliance differentiates itself from other global partnerships by the disciplined approach it adopts to providing customers with seamless planning, implementation and support for complex communications projects that cross international boundaries.
>>> Aura Alliance Sets the Agenda
Commenting on the principles of the Alliance, Tony Parish, Managing Director of G3, highlights how Aura does things differently:
"In the past, I've seen so-called ‘global alliances' get into difficulties, not because of a lack of skills on the part of individual members but simply because the working relationships between them lacked cohesion and a unified effort. With the Aura Alliance we have eliminated these weaknesses by putting in place a strong framework of working practices and a single service level agreement for all countries."
"The Aura Alliance brand stands for openness and integrity. Membership of the Alliance demands these qualities along with a track record of commitment to professional standards."
The conference stressed the role of the new Converged Management Platform (CMP) in enabling global monitoring and management of both voice and data networks. In doing so, the CMP facilitates control of the service levels demanded by Alliance customers. A demonstration of the CMP by developers Nectar Corporation highlighted features that enable Alliance members to provide a co-ordinated, global service from a single point of contact.
Avaya was represented at the conference by a global team of managers headed up by Jeremy Butt, Avaya Head of Global Channels, who gave his view:
"The economic crisis of recent years has contributed to a wave of mergers and acquisitions. In response, many global businesses are expanding, relocating and, at the same time, taking the opportunity to capitalise on advantages offered by new technology. The Aura Alliance takes a fresh, new approach to fulfilling the service levels expected from this increasingly demanding
market and Avaya will be giving its full support to help make that happen."
Contact:
Marketing Dept
Aura Alliance Ltd
+44 20 7075 1451
enquiries@auraalliance.com
